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Ahoy! Brings Innovative Boating Insurance Product to California

Published October 31, 2022

Boaters from all across the Golden State will now be able to protect themselves and their vessels with tech-powered policies designed by boaters for boaters 

[New York, NY – October 31st, 2022] Ahoy!®, the digital insurance MGA for recreational boating, is now available to boaters in California who can take advantage of policies that are tailored to the needs of modern boaters. One of the largest boating markets in the US with over 700,000 registered boats, from cabin cruisers to yachts, and hundreds of miles of coastlines, rivers, and lakes, Ahoy!'s launch Boat insurance in the state California is a major expansion of its coverage area.    

Legacy insurance companies have failed to adapt to the unique needs of the modern boater and tend to bundle boat insurance with other insurance offerings, such as home. Ahoy!’s sole focus is on this underserved segment, using technology to help protect boaters’ vessels and avoid mishaps. By providing innovative insurance coverage Ahoy! delivers boaters peace of mind, turning what was previously viewed as financial security into a proactive and protective asset. 

Built by boaters for boaters, Ahoy!’s customers receive an onboard smart boat kit in addition to a tailored insurance policy, which works alongside a proprietary mobile app to offer advanced telemetry features that proactively help reduce risk and prevent damage or injury. With the state’s worsening drought and water levels declining, the functionality of a mobile app to alert of dangerous areas within lakes and dams that historically were safe couldn’t be more helpful for California boaters. 

“We are excited to expand into California, a state that for years I called home. As a destination for boaters nationally, not just for its coastlines, but its unparalleled rivers and lakes, California is a critical state for Ahoy!’s growth”, said Amit Nisenbaum CEO and co-founder of Ahoy!. “Our mission is to improve the core parts of the boating experience, protecting both boats and boaters, which has become increasingly important, with the rate of boating accidents in California rising. We’re dedicated to expanding our offering to make specialized insurance more accessible and ensuring better protection, as well as enhancing the on-the-water experience.”

Ahoy!’s team is composed of naval veterans, insurance experts, and experienced high-tech executives, harnessing their expertise to create a holistic digital insurance product that is tailored to boaters’ specific needs. For example, Ahoy!’s mobile app offers alerts such as grounding avoidance, theft recovery assistance, and micro-targeted weather alerts and forecasts, while the boat insurance policy tailored to boaters’ 21st-century needs includes a phone overboard protection policy.

Ahoy!’s insurance policies are currently available directly and through agents, to boat owners in 15 states including Minnesota, Utah, South Carolina, North Carolina, Georgia, Tennessee, Nevada, Michigan, Arizona, Ohio, Wisconsin, Illinois, Indiana, New York and California with plans to expand across the US in the coming months.

About Ahoy!

Ahoy! is a tech-driven insurance MGA transforming the recreational boating insurance industry from a financial hedge into a proactive asset. Built by boaters for boaters, Ahoy! combines its proactive, risk-reducing technology, with its founders’ deep knowledge of boating and insurance to create innovative insurance policies for the 21st century. Using on-board Internet of Things (IoT) technology, as well as AI and Big Data, Ahoy! offers a proprietary risk reduction solution to proactively prevent boating mishaps, therefore increasing the time boaters can enjoy their vessel. In times of need, Ahoy! ensures swift, modern, and non-intrusive assistance and claims processing support so that boaters can be back on the water in no time. Co-founded in 2021 by a team of naval veterans, insurance experts, and experienced high-tech executives, Amit Nisenbaum, Kaenan Hertz, Shachar Segev, and Arie Ambramovici. Ahoy! an insurance agency licensed to sell property-casualty insurance products has offices in New York and Israel. For more information, visit:

Press Contact:

Raanan Loew

[email protected] 



Boat Financingboat insuranceboatingCaliforniaFinancingInsurtechNewsPartnershipsPress ReleaseTech-Driven Insurance

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