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About Us

We're technologists, entrepreneurs,
and insurance experts, but at heart
we're all boaters.

Leadership team

Our Story

Our story began out on the water. As a group of young naval officers, we first experienced the ocean in all its rawness, learning the ins and outs of boating while in the trenches. But with time, we genuinely fell in love with boating and the soulful, intimate, experience of it.

Though we each remained avid boaters, we went our separate ways to extensive careers in insurance, technology, entrepreneurship, and even a yacht dealership. And when we came back together years later, with a world of new experiences, but still passionate about boating, we knew we could make recreational boating more accessible and enjoyable for everyone through smart insurance solutions.

Our Vision

We decided to establish a new kind of insurance, one that provides innovative, modern coverage, with a proactive, holistic, offering. What evolved was more than next-level boat coverage; and way more than a must have expense. It was a technology-based insurance that provides all the tools a boater needs to proactively avoid risk and have peace of mind.

Our Values

  • We are boater focused – passionately committed to the boater’s experience and community.
  • We are creative, yet pragmatic – inquisitive and innovative, but focused on impactful problem-solving.
  • We are collaborative, yet accountable – embracing diverse ideas and teamwork, but also holding ourselves responsible.
  • We are human centered – nurturing and investing in our people and our larger community.

The Team

The team behind Ahoy! has vast technological experience,
business smarts, knowledge of best insurance practices, true
expertise and a profound love for boating.

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Amit Nisenbaum

Chief Executive Officer

A seasoned American/Israeli business leader and two-time start-up CEO who has built companies from scratch to success, Missile Frigate XO, and instructor at the Israeli Naval Academy, Amit earned his MBA at Cornell, and brings to the company years of tier-1 Strategy Consulting experience at the Boston Consulting Group (BCG), and decades of start-up experience leading ventures out of Israel and Silicon Valley. Amit is entrusted with Ahoy!’s vision and ensures it will be the most innovative and boater-centric company, set-up to thoughtfully scale from the get-go.

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Kaenan Hertz

Chief Insurance Officer

Based in the NY, and with in-depth experience in insurance as a senior leader at USAA and Insurtech Advisors, Kaenan was also an EY Fintech practice leader. The author of a leading insurance industry blog, and a frequent guest expert on leading outlets like S&P Global, his happy place is either out on the water, or diving the deep blue. When he’s not doing that, he’s thinking up smart, innovative products and solutions and how they can best serve our clients.

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Shachar Segev

Vice President of Engineering

In over 25 years of building and scaling enterprise technology operations, including VP roles at Aternity, Pontis, and in the US and Israel Teleknowledge, Shachar has proven to be a natural-born technology resource and team leader. He ensures that Ahoy!’s core insurance systems are the most efficient, effective, and secure, by implementing new-age technology and ensuring an ideal digital user-experience. Inspired by his years boating near Boston, Shachar is also an avid skipper and sailing instructor.

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Arie Abramovici

Chief Technology Officer

A visionary, Arie has led tech teams in everything from mission-critical devices to machine learning models at Waze (a start-up that developed satellite navigation software for every-day use and was acquired by Google). A Major in an elite Intelligence Tech unit at the Israeli Defense Forces (IDF), he also led engineers in many top-secret projects, and received the IDF award for “Breakthrough Technological Innovation.” At Ahoy!, Arie is the genius Ironman behind our risk reducing technology.

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Vivian Serfaty

Vice President Strategy and Operations

Vivian has over 20 years experience working in the insurance industry. Over the last 15 years, she led the insurance operations at two of the most innovative insurtech companies in Israel: Windward, a company that provides maritime analytics based on AI, and Earnix, a highly successful analytical insurtech that is now a “unicorn.” Prior to that, Vivian worked at Oliver Wyman, a strategic consulting firm based in London, where she specialized in the insurance industry. She is an avid scuba diver.

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Tzach Segal

Vice President of
Business Development

Based in the US, Tzach is an accomplished executive in strategic alliances and business development, with a keen ability to define, build, and incubate next-level solutions. He is a retired Lt. Commander in the Israeli Navy served as a fast attack patrol ship, as well as Executive Officer on a missile ship. At Ahoy! Tzach is responsible for connecting with additional players within the ecosystem, and creating value-based innovative offerings for the benefit of our members.